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Re: Is Usher the Cavs Spike Lee?
I think Gilbert is trying to upgrade the image of the Cavs to younger fans from the more modest Gund era. Usher is very popular in Ohio and bringing him in adds a touch of the "star" factor that always helps in attracting higher profile players and advertising opportunities.
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Futuristxen:
"This season has been one giant pile of suck. It's been just good enough to keep paying attention. But horrible enough that you were better off if you didn't."
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