Paul's jersey sales, team's TV ratings have spiked of late
Interest in the Hornets has not only peaked in New Orleans but also nationwide since the playoffs began last month, said Scott O'Neil, NBA senior vice president of team marketing & business operations.
Based on figures obtained from the league's marketing department, the Hornets are among the top-selling teams in merchandise at the NBA Store in New York City. Since the All-Star break, online sales of Hornets merchandise at NBA.com have increased by triple digits, league officials said.
Point guard Chris Paul ranks only behind Kobe Bryant, Kevin Garnett and LeBron James in jersey sales. In January, Paul's jersey ranked as the 15th most popular.
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