mook

I was hoping you'd look at this, crandc.

Yeah, I don't want her to "tear up" exactly. Just sound a little more, well, grateful.

It's interesting about the "bossy" thing. My wife thinks she sounds bossy (although she's English and she thinks most Americans sound bossy). My mom didn't think she sounded bossy, though. I think men often see a "bossy" woman where women see a "strong" woman.

I was being a little flippant about James Brown. My real point is that the vast majority of my customers tend to come from lily white states (like Idaho, where I live).

I don't want to communicate that it's just a white person's product, but for our very first commercial I want to target who we've done well with in the past. If the commercial does well, I'll probably write several more, and maybe target some ethnic groups too. Church groups are a good market to go after, but it's really an entirely different commercial. Although we sell to church groups, they aren't our bread and butter.

Really good point on "cookies". My idea was to show that our software helps a family recipe tradition span three generations. Grandma's cookies become my cookies which become my kid's cookies. "Cookies" is kind of vague though.

If I do another ad, it might be much simpler, and really tie into the family tradition thing. Show a steaming peach cobbler against a black background. It could say: "There are a million recipes for peach cobbler. There's only one for your mom's peach cobbler." Then show our logo and tag line (Where great families make great cookbooks.)