The campaign kicks off in September with the introduction of the new advertising campaign centered on the theme, "Elevate." The campaign, created by the team and local ad agency Boone/Oakley, emphasizes a commitment to improving the Bobcats' on-court performance while also stressing a growing connection with fans and the community.
In addition, the Bobcats plan to emphasize blue as a primary color for the franchise, using the previously dominant orange only as an accent. The blue jersey introduced last year will be worn by the team for 20 games this season, up from 12 in 2006-07. By 2008-09, blue will be the main color used in team apparel, marketing and elsewhere. The transition begins next month with the introduction of the revamped team Web site.
Thank god, we won't see as much of that horrible orange jersey. The alternate's alot nicer anyway
Re: Blue will replace Orange as Bobcats primary color
I don't love the blue uniforms,but I really hate the orange ones.They are just hideous and they were one just one small thing that made you question the judgement of the people calling the shots for this organization.
I always read the stub of a story about the new marketting campaign that will be rolling out this month.It was a subcription business website so I only got the gist of it.Apparently they are going to try to address their own credibility problems and the lack of faith people have in the organization.Our new marketting campaign apparently says that we're not the same incompetent boobs that brought you the last three marketting campaigns.
Re: Blue will replace Orange as Bobcats primary color
I like the orange uniforms. Now the Bobcats are going to be just another team wearing dark blue. Doesn't half the league wear dark blue now? Utah, Memphis, Minnesota, New Jersey, Cleveland, Dallas, Indiana... and I'm probably forgetting a few..
Re: Blue will replace Orange as Bobcats primary color
Just came off as really ugly to me. We still have it, it'll just be our alternate jersey starting in '09. The blue's what every team has but it's alot more tolerable than that orange
Blue will replace Orange as Bobcats primary color
