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**Dean the Master** · 09-18-2007, 04:31 PM

http://sports.espn.go.com/nba/news/story?id=3025430

Quote:

CHARLOTTE, N.C. -- The Charlotte Bobcats finally have a simple Web address.

For its first three years, the team used the domain name www.bobcatsbasketball.com because the rights to www.bobcats.com belonged to a bobcat breeder in Montana.

Barbara Roe owns Bitterroot Bobcat and Lynx in Stevensville, Mont., and had the rights to the Web site name for 10 years. She says team officials began asking her in 2004 about buying the rights, but the early offer of a couple thousand dollars wasn't enough. Roe says the team earlier this year met her price of about $50,000.

"It's called business," Roe said. "It's what you do. If you have a business somebody wants, you capitalize on it."

The newly named Web site and an upcoming redesign are part of a marketing campaign that will feature star forward Gerald Wallace and newly acquired Jason Richardson.

Bobcats president Fred Whitfield would not say how much is being spent on the campaign, which also includes the slogan "Elevate," new uniforms and a new secondary logo.

"This is about us improving as a franchise -- on and off the floor," said Whitfield, who's in his second year with the team.

The Bobcats ranked 27th of 30 NBA teams in attendance last season despite cutting ticket prices each of the past two seasons. The franchise has yet to make the playoffs.

Whitfield said the team has sold all but three of Bobcats Arena's 60 luxury suites and that floor seating at $1,000 a game is sold out.

The Bobcats also are increasing their community involvement, he said, partnering with Presbyterian Hospital, Mecklenburg County Parks and Recreation, and Charlotte-Mecklenburg Schools.

Copyright 2007 by The Associated Press

Good for the franchise. $50K for a domain is a really good deal for that person anyway.

I think Bobcats are serious now, so that they would like their website be more accessible.

**nutmeged3** · 09-19-2007, 04:51 PM

3 luxury boxes and all the floor seating sold out? Nice, too bad were stuck under this horrible TV deal so that half the state can't watch the games. I read the other day the Time Warner contract is signed for another 8-9 years.

I wonder how the market for bobcats is going good enough to need a web site?

**Diable** · 09-19-2007, 05:03 PM

I went to that website once when I was looking for the CHarlotte Bobcats.I was wondering if UPS let you ship live bobcats and lynx

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