Now that the season is nearly over the
Cats have finally resolved one of the most pressing problems to growing their fanbase by getting out of the crippling deal with Time Warner that prevented a large percentage of their potential fans from watching their games on TV.Tuesday's game with the T'wolves will apparently be televised on Fox Sports Net South
Quote:
CHARLOTTE, N.C. (AP)—The Charlotte Bobcats solved two problems, securing a naming rights deal for its arena and getting out of a television contract that limited the team’s reach.
A person with knowledge of the negotiations told The Associated Press on Monday that Charlotte Bobcats Arena will be renamed Time Warner Cable Arena. In exchange, the Bobcats will immediately end a TV deal with the cable company that prevented Bobcats games from being shown on regional sports networks and satellite TV services.
The person, who spoke on condition of anonymity because an official announcement was not scheduled until Tuesday, said Bobcats games will shift from Time Warner Cable’s News 14 to Fox Sports’ regional television networks Fox Sports Net South and SportSouth.
The new TV deal begins Tuesday night when the Bobcats’ home game with Minnesota will air on FSN South.
It was uncertain how much money, if any, Time Warner Cable would pay to get its name on Charlotte’s downtown arena, which has been without a naming rights deal since it opened in 2005.
The agreement also solves a distribution problem that has prevented many fans from watching the fledgling franchise.
|