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bruindre · 09-04-2005, 11:03 AM

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So why are people in the Warriors' front office so giddy? How have they sold nearly 3,100 season tickets more than they did last season? The club won't reveal its complete season ticket numbers, but it's believed that they have sold about 10,500.

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The main reason, but not the only one, is Baron Davis, the point guard they eagerly grabbed from the New Orleans Hornets in a trade-deadline deal on Feb. 24. The Warriors were 16-38 before Davis and then went 18-10 with him even though he had nagging injuries.

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Davis' impact on the Warriors happened so quickly that it caught the NBA's merchandising people by surprise. The club could have sold a truckful of Davis/Warriors jerseys last season, but Rowell said, "They hadn't been produced yet."