Did you read the article at all? If you did, you'd know it wasn't true at all.
Here's one of the many quotes that make it obvious in the article.
Quote:
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"Team basketball is cute, but we know fans love the superstar system," Stern said. "If the NBA wasn't predictable and stagnant, we wouldn't be able to market individual players. Granted, this system perpetuates selfishness, but it sure helps sell sneakers."
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