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Old 11-17-2012, 05:31 PM   #16 (permalink)
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Re: Revolution

Here's how J.J. Abrams got NBC to sign up for his Revolution.

Quote:
"Look out the window here, at this crazy rat race of life in L.A. Now imagine right now that everything stopped.

...What was important was to really get them to stop for a minute and consider what they would do."
I guess a single hypothetical can launch a show when you have his juice.
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Old 02-05-2013, 07:04 AM   #17 (permalink)
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Re: Revolution

How the Super Bowl blackout gave NBC's Revolution a marketing boost.

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Yes, after an electrical issue paused the action for a little over half an hour for the lighting system to reset, Twitter feeds the world over filled up with wisecracks, many of which focused on J.J. Abrams’ series about a dangerous future world without electricity. Turns out the marketing team behind the show agreed with the fans that it'd make a good promo, and moved quickly to build some buzz for the back half of season one while everyone took to social media to snark about the delay.
Just a few minutes after the lights went out, the show’s official Twitter feed fired this off:

Just a taste of what’s to come on March 25. #LightsOut #Revolution

— Revolution (@NBCRevolution) February 4, 2013

Quote:
Then they got the art department in on the action, whipping up this little teaser featuring one of the mysterious devices capable of restoring power in the series:
If only the stadium had one of these... #RevolutionMarch25 ow.ly/i/1sWdP

— Revolution (@NBCRevolution) February 4, 2013

Quote:
The posts garnered hundreds of retweets, generating a little attention to keep the series in the public conciousness while we (not so) patiently wait for season one to resume on March 25. Gotta love the quick thinking to throw this together.
Quick thinking.
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Old 03-04-2013, 08:32 AM   #18 (permalink)
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Re: Revolution

When will we learn the secret?

Quote:
In fact, the answer [to the cause of the blackout] will come as soon as Episode 13 of this season (which resumes March 25 with Episode 11). And while it might seem like that’s too quick to give away one of the show’s biggest mysteries, the EP said they couldn’t keep skirting around it since “Rachel would know” the answer and has no reason not to tell the others.

“It opens the door to a bigger story and a bigger mystery,” Kripke teased, adding that drama will have a “much more epic scope” as the revolution against Monroe really heats up. “The fights get bigger, the emotion gets more fraught,” he continued.
Too soon?
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Old 03-04-2013, 09:05 AM   #19 (permalink)
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Re: Revolution

Not too soon, lets get the ball rolling.
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