Why Is A Fast-Food Giant Going After A One-Man Business? - Basketball Forum : Professional and College Basketball Forums

**Krstic All-Star** · 10-10-2012, 03:21 PM

Quote:

Why Is A Fast-Food Giant Going After A One-Man Business?

Courtney Rubin

Bo Muller-Moore sells $25 hand-stenciled "Eat More Kale" T-shirts that he cranks out one at a time in his Vermont home, and this has ruffled the feathers of Chick-fil-A.

The fast-food chain, which rang up $3.5 billion in sales in 2010, is trying to put Muller-Moore out of business—for the second time in five years. Chick-fil-A, which is second only to king-of-the-fast-food-coop KFC, considers him a threat to the brand.

Chick-fil-A says Muller-Moore's T-shirt business, founded in 2000, infringes on its trademarked slogan "Eat Mor Chikin." It's a [deliberately-misspelled] advertising campaign the Atlanta-based chain launched in 1995 and, according to the company website, changed the burger-eating landscape forever. The message "reaches millions—on television, radio, the Internet, and the occasional water tower," explains the website. (The closest Chick-fil-A to Vermont is in Nashua, N.H., more than 120 miles away.)

....

http://www.openforum.com/articles/wh...e-man-business

Good grief...

**Hyperion** · 10-10-2012, 03:55 PM

He is using correct grammar though. I hardly think that Chik Fil A can own a directive. Otherwise they owe my parents because they would tell me to eat more vegetables.

e-monk · 10-10-2012, 03:58 PM

good point - chick-fil-a seems hell bent on making 2012 their (pun intended) coming out party as raging corporate a-holes

Mr. Hobbes · 10-10-2012, 04:04 PM

It's a colloquial saying. Eat More vs. Eat Mor is highly debatable. It seems like the side with more funding sways the judge.

**Prince** · 10-10-2012, 05:36 PM

Greed is good.

**E.H. Munro** · 10-10-2012, 10:37 PM

Oddly enough a few weeks ago I went to my mother's house to help her clear out the attic so that she can put in an office, and I found amongst the boxes of crap one of my old college writing notebooks, circa 1983 (based on the story ideas outlined therein). One thing I was doing at the time was scribbling in one liners for later use, and amongst them I found the line "Eat More Pigeon". Can I sue Chik-Fil-A?

**Hyperion** · 10-12-2012, 06:25 AM

Yes.

**Krstic All-Star** · 10-12-2012, 07:08 AM

I think Eat More Pigeon should become the site's new slogan

**Diable** · 10-12-2012, 07:14 AM

If you have a bunch of lawyers and you don't let them do something idiotic and mean-spirited every now and then, they start to lose their edge.

**Krstic All-Star** · 10-12-2012, 07:15 AM

Hey, writing and sending cease-and-desist letters is a lot of fun!

**Hyperion** · 10-12-2012, 10:22 AM

Quote:

Originally Posted by Diable

If you have a bunch of lawyers and you don't let them do something idiotic and mean-spirited every now and then, they start to lose their edge.

That is AWESOME! I am telling my brother that!

Quote:

Originally Posted by Krstic All-Star

I think Eat More Pigeon should become the site's new slogan

Yes!

10-10-2012, 03:58 PM	#3 (permalink)
e-monk All-Star Join Date: Sep 2010 Posts: 5,687 Rep Power: 3274359	Re: Why Is A Fast-Food Giant Going After A One-Man Business? good point - chick-fil-a seems hell bent on making 2012 their (pun intended) coming out party as raging corporate a-holes

10-10-2012, 04:04 PM	#4 (permalink)
Mr. Hobbes Legend Join Date: Jul 2005 Location: Seattle Posts: 19,469 Rep Power: 21474863	Re: Why Is A Fast-Food Giant Going After A One-Man Business? It's a colloquial saying. Eat More vs. Eat Mor is highly debatable. It seems like the side with more funding sways the judge. __________________ don't edit me bro

10-10-2012, 05:36 PM	#5 (permalink)
Prince Formerly Known as Quite Frankly Join Date: Nov 2005 Location: Wisconsin Age: 22 Posts: 11,813 Rep Power: 4606109	Re: Why Is A Fast-Food Giant Going After A One-Man Business? Greed is good. __________________ 2032 KVBL Champions: Milwaukee Bucks (Prince) Lineup - PG D'Angelo McMillian \| SG Eddy Sweet \| SF Cameron Clothier \| PF Mario Rogic \| C Greg Hope \| 6th man C Andre Wright Finals MVP: Greg Hope 2033 KVBL Champions: Milwaukee Bucks (Prince) Lineup - PG D'Angelo McMillian \| SG Joseph McDaniels \| SF Cameron Clothier \| PF Mario Rogic \| C Greg Hope \| 6th man C Peter Acres Finals MVP: Greg Hope Fear the Deer Minnesota Timberwolves

10-10-2012, 10:37 PM	#6 (permalink)
E.H. Munro Baddest Honky Mofo Alive Join Date: Jun 2004 Posts: 24,281 Rep Power: 21474869	Re: Why Is A Fast-Food Giant Going After A One-Man Business? Oddly enough a few weeks ago I went to my mother's house to help her clear out the attic so that she can put in an office, and I found amongst the boxes of crap one of my old college writing notebooks, circa 1983 (based on the story ideas outlined therein). One thing I was doing at the time was scribbling in one liners for later use, and amongst them I found the line "Eat More Pigeon". Can I sue Chik-Fil-A? __________________ If everyone loves you you're doing it wrong. "Opium is the religion of the masses." Fred Reed The Power of 99 Press "He thinks it's going to be fun being governor. It's only fun being governor of New York if you have money to spend, and I spent it all." Nelson Rockefeller on his successor, Hugh Carey.

10-12-2012, 07:08 AM	#8 (permalink)
Krstic All-Star Legal Smeagol Join Date: Mar 2005 Location: Unemployed, in Greenland?!? Age: 34 Posts: 30,661 Rep Power: 19240053	Re: Why Is A Fast-Food Giant Going After A One-Man Business? I think Eat More Pigeon should become the site's new slogan __________________ LIPA delenda est

10-12-2012, 07:14 AM	#9 (permalink)
Diable Limehouse Blues Join Date: Apr 2005 Location: North Carolina Posts: 22,173 Rep Power: 14650805	Re: Why Is A Fast-Food Giant Going After A One-Man Business? If you have a bunch of lawyers and you don't let them do something idiotic and mean-spirited every now and then, they start to lose their edge. __________________

10-12-2012, 07:15 AM	#10 (permalink)
Krstic All-Star Legal Smeagol Join Date: Mar 2005 Location: Unemployed, in Greenland?!? Age: 34 Posts: 30,661 Rep Power: 19240053	Re: Why Is A Fast-Food Giant Going After A One-Man Business? Hey, writing and sending cease-and-desist letters is a lot of fun! __________________ LIPA delenda est

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