Hey guys, I got an email, on accident I think since I'm not a Blazers or Entercom employee and was trying to make sense out of it.. If nothing else, it's a funny read.. Blazers/Hawks, Two of the worst, Opening Night, Come one Come all!
Here it is:
thanks Terry - great job!
>>> Terry Hilliard 10/26/05 5:00 PM >>>
Jeff,
I just left the bobble heads and tickets in your office.
The tickets
are under the keyboard in your office. I gave Amy a pair
of tickets to
attach to the winner sheet you gave her. So, you'll find
15 pairs of
tickets under your keyboard. The basketball will be here
middle of next
week. Kerry will try to let us know tomorrow what the
kidsgiving
donation will be...most likely an autographed ball and
tickets.
T.
Terry Hilliard & Liz O'Connor Risch
Job Share
Sports Radio 1080 The FAN
Entercom Radio Account Executives
Terry (M-W), Liz (W-F)
Phone: 503/535-0392
FAX NUMBER - 503/245-8865
thilliard@entercom.com
loconnor@entercom.com
"Not surprisingly, targeting is key for Radio and consumers
will notice
(and reward them) advertisers who make the effort to speak
directly to
them."
Radio Advertising Effectiveness Lab, Wirthlin Worldwide
2004
To find out more information on marketing to today's
consumers, go to
www.radioadlab.org
>>> Jeff White 10/26/05 3:27 PM >>>
The giveaways have started up and I talked with Kerry
earlier today and
she was having the tickets sent over this afternoon. Will
we have the
signed Basketball in-house by the middle of next week? Also
what will
they be giving us for Kidsgiving? I need to know
specifically this week
per Jack so I can get it on the master list. I need it by
Friday morning
at the very latest and the same applies for any other
clients that would
like to contribute to Kidsgiving.
Thanks,
Jeff White
1080 The Fan Promotion Director
(503)535-0476 (Direct)
(503)535-0576 (Fax)
jlwhite@entercom.com (e-mail)
>>> Terry Hilliard 10/24/05 3:55 PM >>>
Hey Guys,
Here's the copy for The 60 and for tags during the gives in
Primetime
Sports.
T.
Terry Hilliard & Liz O'Connor Risch
Job Share
Sports Radio 1080 The FAN
Entercom Radio Account Executives
Terry (M-W), Liz (W-F)
Phone: 503/535-0392
FAX NUMBER - 503/245-8865
thilliard@entercom.com
loconnor@entercom.com
"Not surprisingly, targeting is key for Radio and consumers
will notice
(and reward them) advertisers who make the effort to speak
directly to
them."
Radio Advertising Effectiveness Lab, Wirthlin Worldwide
2004
To find out more information on marketing to todays
consumers, go to
www.radioadlab.org
>>> "Kerry Moran" <
kerry.moran@blazers.com > 10/24/05 3:10
PM >>>
:10 copy for live promos to promote Opening Night:
Don't miss the Trail Blazers season opener verses the
Atlanta Hawks on
Saturday, November 5. Call 503-797-9600 or visit
trailblazers.com today
to ensure the best seats to this season's Opening Night!
From: Terry Hilliard [mailto:thilliard@entercom.com]
Sent: Monday, October 24, 2005 11:56 AM
To: Rebecca Ettlinger
Cc: Kerry Moran; Liz O'Connor
Subject: Re: Opening Night 11/5
Hi Rebecca,
Here's an overview of how we would like to promote opening
night.
Please let us know if you have any questions.
Promotional Timeline: 10/26 - 11/4
Concept: Each weekday, we'll give away two pairs of
tickets. Each
winner receives a pair of tickets, Blazer merchandise and
entry into the
grand prize drawing for a signed basketball.
Giveaways:
One pair will be given away during the 8am hour in Colin
Cowherd's
show. Gavin Dawson, anchor for "The 60," (our 60-seconds
sports update)
will invite listeners to call in to win tickets & the
featured
merchandise, as well as entry for the grand prize.
The second pair will be given away during our Primetime
Sports show.
Listeners will be asked to call in to correctly answer a
trivia
question.
Add'l On-air promos:
The opening night game will be promoted a minimum of 6x per
day in our
live sports updates, "The 60."
Blazers To Provide:
* 16 pairs of 100 or 200 level tickets for on-air
gives...we would need
the tickets & merchandise in house by Tuesday, 10/25
* 10-second copy for the live promos - need this by
Tuesday, 10/25
also
* grand prize - we would need to have this in house by 11/3
Terry Hilliard & Liz O'Connor Risch
Job Share
Sports Radio 1080 The FAN
Entercom Radio Account Executives
Terry (M-W), Liz (W-F)
Phone: 503/535-0392
FAX NUMBER - 503/245-8865
thilliard@entercom.com
loconnor@entercom.com
"Not surprisingly, targeting is key for Radio and consumers
will notice
(and reward them) advertisers who make the effort to speak
directly to
them."
Radio Advertising Effectiveness Lab, Wirthlin Worldwide
2004
To find out more information on marketing to todays
consumers, go to
www.radioadlab.org
>>> "Rebecca Ettlinger" <
rebecca.ettlinger@blazers.com >
10/21/05
11:24 AM >>>
Wednesday, 10/27- Friday, 11/4:
Want to do at least two tickets giveaways per day (16 pair
tickets),
with a minimum of 6 mentions per day...plus live mentions.
We could give
each of the daily winners a general merch pack and then at
the end of
the two weeks (one, obviously being shorter) it might be
cool to have a
grand prize, that which all of the weekly winners could
qualify for,
such as an autographed basketball or jersey?
Again, we still have a lot of inventory to move so will
need all the
help we can get. Please try and get me at least a tentative
summary by
Monday, so i can send up the flagpole.
Thanks, and have a great weekend.
Can you make sense of this?
Linear Mode
