Jackson said he hopes the team shows more organization against the Clippers on Tuesday night.
"It's a preseason game, but still people are paying money to see you," he said.
Tickets for the game at Bakersfield's Centennial Garden and Convention Center are priced from $10 to $150.
Jackson said Kobe Bryant and the regulars will play about half the game.
"I know the fans would like to see Kobe play 48 minutes, but he'll probably play only 24," Jackson said. "We've got to assess our young players."
The game will be televised by Channel 9. For Paul Sunderland, who filled in for Chick Hearn for 56 games last year, this game will mark his first since being named the Lakers' new full-time play-by-play announcer.